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Thoughts on building software, shipped occasionally.

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[ Blog ]

Thoughts on building software.

DesignJul 4, 2026

What "contained" means and when to use it

Putting everything in a card is the fastest way to make a page feel like a grid of boxes. Here's how to use containment selectively to create visual rhythm rather than visual noise.

4 min read

DesignJul 3, 2026

Design tokens before components

The mistake most design systems make is building components before establishing tokens. Here's why the order matters and what happens when you get it backwards.

5 min read

EngineeringJul 2, 2026

The case for Sanity as your first CMS

Most CMS choices are made too early and regretted too late. Here's why we reach for Sanity on most projects and what makes it worth the setup cost compared to the alternatives.

5 min read

EngineeringJul 1, 2026

Why we default to Next.js for almost everything

Every project has a default stack decision. Ours is Next.js with TypeScript. Here's the reasoning, the exceptions, and the cases where we'd choose something different.

6 min read

ProcessJun 30, 2026

Why we cap the number of projects we take on

Taking fewer projects isn't a capacity problem. It's a quality decision. Here's the reasoning behind keeping the client list short and what it actually means for the work.

4 min read

ProcessJun 29, 2026

Scope first, code second

The most expensive conversation in software is the one you have three weeks into a build when someone says "I thought we were also doing X." Here's how a written scope document prevents that conversation from ever happening.

5 min read

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